Saudi heritage on London's biggest screens.
An interactive activation for Diriyah inside Outernet London, putting a Saudi giga-project in front of West End foot traffic.
Interactive activation · London
CNQR Media
We work both sides of the game.
Athlete and brand, one house.
A sports and entertainment agency run from Dubai. We manage athletes, build brand partnerships across MENA, and produce the work in-house through SHXFT Studio and FRXME. One team on both sides of every deal.
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The company we keep
CH.01 · The blind spot
Anyone can sign an athlete now.
The signature was never the hard part.
Saudi investment rewrote the market. Billions into sport since Vision 2030, and every agency in the region selling the same thing: access. A roster, a rolodex, a warm introduction. Access became a commodity the day the cheques got big enough.
What stayed scarce is what happens after the signing. The campaign. The activation people queue for. The numbers that justify the fee. Most agencies hand that part to someone else. We kept it.
$7.6B
Saudi sports investment since Vision 2030 launch
PwC Middle East
19%
Annual growth of MENA sports investment
PwC Middle East 2024
70%
GCC population under 35
World Bank
CH.02 · Both sides
Athlete side. Brand side.
Same table, same team.
For athletes
Your career has a clock. Your brand doesn't.
We run the commercial side of a playing career: strategy, sponsorship, contracts, and the off-field build. What you earn on the pitch should compound off it.
- Commercial strategy
- Sponsorship & contracts
- Off-field brand build
For brands
Athletes hold attention media budgets can't buy.
We match you with the right athlete, structure the deal, and stay in the room through delivery. No handoffs, no finger-pointing between three agencies.
- Athlete matching
- Deal structure
- Campaign delivery
CH.03 · We make the work
Most agencies broker the deal.
We build what comes after it.
CNQR ships its own campaigns through two in-house units. The deal closes, the studio starts, and the same team stays accountable from strategy to delivery.
Creative technology studio
SHXFT Studio
Strategy, AR on Snapchat and TikTok, film, and web builds. The studio behind work for Diriyah, Starbucks, and MDL Beast.
shxft.studioInteractive display
FRXME
A 43-inch interactive AR display with body tracking, built and owned by us. Deployed at Soundstorm and inside Outernet London for Diriyah.
frxme.coThe deal is the start of the work, not the end of it.
How we work
Four moves.
-
01
Strategy
Where to play, which moment to own, what the money should do.
-
02
Talent & Deals
The right athlete, the right structure, terms that survive the announcement.
-
03
Production
SHXFT makes the campaign. FRXME runs the ground game. Nothing is outsourced.
-
04
Measurement
Interactions, dwell time, completion rates. Numbers a board can read.
The opportunity
The market, measured.
$0
Global sports sponsorship market, growing 8% YoY
IEG / Statista 2024
0%
Average athlete engagement vs 2.4% for general influencers
Nielsen Sports
0%
Brand recall from sports partnerships vs 40% traditional
Nielsen Sports 2023
0x
Higher conversion rate for athlete-endorsed campaigns
SportsPro Media 2024
The proof
Shipped, not promised.
Two cities, same team.
The region's loudest festival, measured.
FRXME interactive displays on the ground at Soundstorm, capturing the crowd and the data behind it, night after night.
55K+ interactions
The network
Where our network plays.
Relationships, not databases.
Athlete deals across Europe's top flights and the Saudi Pro League. Football first, combat sports close behind. Names travel under NDA, on request.
England
Saudi Arabia
Spain
Italy
Germany
FranceEcosystem
One house, three units.
Creative technology studio
SHXFT Studio
Our in-house creative technology studio. Strategy, AR, film, and web, for clients from Diriyah to King's College Hospital.
Visit shxft.studioProduct
FRXME
Interactive AR displays for events, retail, and brand activations. Built, owned, and operated by us.
Visit frxme.coTalent
Talent
Creator and influencer management for MENA. Sport first, culture next.
Coming soon
Questions
Straight answers.
Before you email.
What does CNQR Media do?
CNQR Media is a sports and entertainment agency based in Dubai. We manage athletes, build brand partnerships, and produce the campaigns in-house. Most agencies broker the introduction and hand the work to someone else. We do both sides under one roof.
Do you represent athletes, or work with brands?
Both. That is the point. We manage athletes on the talent side and run brand partnerships on the commercial side, so a single team sits on both ends of every deal. Fewer phone calls, one accountable house.
Which markets do you cover?
We are MENA-native, run from Dubai, with deep reach across the United Arab Emirates and Saudi Arabia and the wider Gulf. We work globally when a brief calls for it, but the region is home, not a satellite office.
What sports does your athlete network span?
Football first: the Premier League, Saudi Pro League, La Liga, Serie A, Bundesliga and Ligue 1, with combat sports close behind. We work deal by deal rather than through locked rosters, so we can move fast on the right match.
Do you produce the content yourselves?
Yes. Production runs in-house through SHXFT Studio, our creative technology studio, and FRXME, our interactive display product. That means athlete campaigns, brand activations and event content are built by the same house that signed the deal.
How does a brand start working with an athlete through CNQR?
Tell us the moment you are trying to own, the market, and the budget. We match the right athlete, structure the partnership, produce the work and report on it. Send a note to hello@cnqrmedia.com and we reply within a day, from Dubai.
Start here
Bring us
the moment.
The work starts the same week.
Athlete looking for the right house, or brand looking for the right athlete: tell us what you're working on. We reply within a day, from Dubai.
Dubai, UAE
hello@cnqrmedia.com